- July 28, 2015
Creating Brand Guidelines requires a very broad level of thinking. It’s not as simple as just showing how your logo can and cannot be used, but anticipating what spaces your brand may go and defining parameters to follow. In order for Brand Stewards to do their job of enforcing, they need a playbook to follow. For this assignment for a freelance client, I did a deep dive into their visual assets and assembled them into a intuitive digest to guide these efforts.