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STP Products Site Redesign

  • site_stp31556_feature_0610
  • Product Landing Page
  • Product Category Page
  • Racing Landing Page
  • Racer Page
  • Timeline Gallery
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A ground-up site Redesign of an iconic Brand commemorating it’s reemergence into Racing sponsorship. Previously one of the most neglected brands in the portfolio, STP needed a marketing fueled shot in the arm to reassert its relevance and demonstrate its commitment to a passionate fan base. I also flexed my writing skills on this one by coming up with the tagline.

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Recent Blog Posts

  • iOS 7 Wishlist: Energy Saver Mode 02/01/2013
  • After close consideration: Yes, Adobe IS Lazy 09/04/2012
  • PSD Tutorial: Perfect Product Reflections 03/05/2012
  • Apple’s System Preferences UI Case Study 02/29/2012

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