To coincide with the launch of the Green Works brand (Clorox’s fist “new” brand in over a decade), the brand decided to kick it off with some fanfare for the employees by hosting a Lobby Event. The idea was to bring the brand to life and I feel our team accomplished that with colorful banners everywhere they would legally let us, logo vinyl decals and real daisies.
The Daisy artwork installation over the security desk was a paper maché piece created out of recycled paper waste from every floor in the office. My idea to give away a Green Prius was somehow whittled down to a two year lease of a blue Explorer, but it was still a success.
