A fun and prestigious assignment to freshen up the decade old “Darwin” Clorox Brand logo. Our art director was not a fan of the current logo and likened it to a Jack-o-lantern with it’s awkward angles and letterforms.
I attempted to integrate a Ribbon effect with the outside red chevron and (surprise!) give it a bit more dimension. I don’t think my version was quite there yet but it had something worth exploring.
